There are many factors that go into properly pricing a home, this is a simple yet powerful tip! We all know the age old marketing ploy, price something at $9.99 instead of $10, it just sounds better right? No doubt this approach works it’s magic on our minds when we stroll the aisle of Target but don’t make the mistake of using this strategy with your home.
It can be a HUGE MISTAKE to price your home at $299,999 instead of $300,000!!
Curious Why? I hope so. It’s one of those simple things that’s so easy to miss.
Where do buyers start their home search? Online.
How do the online search parameters work? By Price.
Figured it out yet? Online home searches have you select your price range in even increments.
By pricing your home just above or just below a major price point you unknowingly eliminate tons of potential buyers!
If you price your home at $299,000 you have just eliminated the buyers that are looking in the $300,000 – $350,000 range.
If you price your home at $303,000 you have just eliminated the buyers looking in the $250,000 – $300,000 range.
If you have a home that is close to a $25,000 price point consider pricing it exactly at that price point.